Becoming famous on Instagram is the dream of many restaurant owners. Not only do they want to be popular, but also hope that their restaurant page receives more engagement rate on Instagram.
Nowadays, Instagram is all about gaining likes, comments, and most importantly, followers. When you gain popularity on Instagram, you might be lucky enough to be followed by your favorite celebrity. Claiming your favorite celebrity as an active member of your business not only gives you self-satisfaction but also promotes your restaurant business.
However, you won’t be able to become popular overnight. Even if you upload high-quality content on Instagram, it’ll take some time before you notice high engagement in your posts. In this article, we will discuss the top 6 tips that will help you to grow your restaurant’s Instagram engagement and followers.
Upload Consistently With the Brand of Your Restaurant
Your Instagram account works like an extension of your brand and business, so make sure that the images you upload on Instagram are relevant to your brand’s voice. Instagram users chose to follow your page because they like something about your band. Don’t upload unnecessary content or you might bring their hopes down.
For instance, a local restaurant should upload photos of foods, drinks, experience, and atmosphere of their restaurant through the eyes of a customer. On the other hand, if they upload images of the mess after dining, the overall theme will be ruined.
Uploading consistently will attract thousands of relevant users on Instagram. Apart from appreciating, they will also engage with your brand.
Focus on Commenting and Liking on Photos
When someone compliments you on Instagram, you need to compliment them back. One of the most effective ways to attract people to your Instagram page is by liking and commenting on their photos so that they can follow you back to your Instagram profile. However, while liking and commenting make sure that the accounts are relevant as per your niche market.
Many people don’t focus on the niche while liking and commenting on a photo of a profile. Hence, they end up interacting with irrelevant people for their business. You can also buy Instagram comments to speed up the process.
A caption is Very Important
Even though Instagram is an image-based social media platform, but have you ever seen a photo with a bad caption receiving tons of engagements? No right? This is because users on Instagram avoid interacting with content that has a hilarious caption. As per Tribute Media, Instagram captions will help you to add context as well as details to the photos and videos you share.
Captions will help you to solidify the tone of your brand through the theme of your images. They will also help you to build engagement with your followers. Hence, you need to treat your captions as you’re speaking with the best guest. Remember that careless or irrelevant captions can affect your niche as well as your brand image.
Use Thoughtful and Relevant Hashtags
Hashtags are one of the most important factors of social media platforms. Hashtags will not only help you to build community but also attract Instagram users with similar interests and likes. These will be the people who’ll engage with your content daily.
However, make sure the hashtags are relevant because inappropriate hashtags will attract people that are not fitted for your niche. For instance, using incorrect hashtags might attract people who aren’t very enthusiastic about going to a restaurant.
Additionally, you can also create branded hashtags to grow your restaurant business. Encourage your audiences to use your branded hashtags on their stories and photos.
Don’t Forget about Geotag
Using geotag is very simple and necessary yet people still forget to include geotag in their post. While uploading photos on your Instagram account make sure you use geotag with your current location.
This will help you to create a bond with your followers, especially with the users who have a connection to that particular neighborhood or city. Additionally, they can also share some common sentiments towards your location.
Research Other Successful Accounts
Researching the other restaurant business accounts on Instagram will help you to know the industry better. Remember that there are hundreds of people out there with the same niche as yours. Some of them might have a stronger user engagement rate than yours. Even though they’re your direct competitors, but researching about them will ultimately help you in the end.
Do they run attractive campaigns? Or do they have a robust brand message? Do they upload at a specific time of the day? Or are they uploading photos with marvelous editing?
Researching the successful accounts will help you to get an idea to develop a robust Instagram marketing strategy.
These are the 6 tips you need to keep in mind to increase Instagram followers and engagement of your restaurant. Remember that if you want to promote your restaurant business on Instagram, you need to invest your energy as well as time. At the end of the day, your chances of gaining massive followers depend upon the quality of your content and the sharpness of your brand voice.