Founded in 2007, Adrian Graphics & Marketing is a top Sacramento SEO company. Through tailored, professional SEO services, we can assist local businesses to grow and be successful. Among our specialties are links, technical SEO, keyword research, content optimization, rich snippets (Schema), and social media marketing. This article will show you how you can improve your website’s search engine rankings by implementing these strategies. Here’s how we start!
Keyword Research
If you want to have your keywords optimized, how should they be chosen? At this point it is impossible to overestimate the importance of keyword research. With the help of professional software, you can analyze popular keyword phrases to see which words and phrases are searched most frequently, resulting in potential customers discovering your site. Adrian Graphics & Marketing is regarded as a top Sacramento SEO expert, with the skills to find the right words to help you compete against your competitors.
Content Optimization
The purpose of optimizing your website’s content is to make it stand out. The content of web pages is considered when cataloging and ranking search engine results, which are based on relevancy. Create valuable content, use SEO-friendly metadata, and use keywords in headers and headings to drive searchers to your site.
Technical SEO
A search engine-friendly site has coding that is designed to be found by search engines. This requires you to ensure that all URLs are unique, with appropriate metadata, as well as updating broken links on a regular basis if you want to avoid Google penalties. There is a possibility that sanctions could result in a lower ranking or even removal from the list. Users and search engines alike appreciate a site that functions properly.
Rich Snippets
Rich snippets provide additional information in search engine results pages (SERPs) on Google or Bing. Since they display ratings, reviews, and images within the SERPs, Rich Snippets allow users to see what they will find before clicking through. You can provide your site visitors with the information they want, thanks to this specialization and Schema Markup.
Schema Markup
Structured data markup allows for the inclusion of rich snippets and other information on web pages. HTML tags with this type of content contain information about the content of the page, like contact information or reviews. Adrian Graphics offers WordPress design services that include schema markup, including free Google tools and plugins such as Yoast SEO, which make it easier to optimize your web pages.
Link Building & Backlinking
In addition, Google is also imposing stricter guidelines on sites with spammy backlinks. Linking from a variety of high-quality websites, as well as blogs and industry publications, is essential in order to establish credibility. Creating trust with Google by monitoring your backlinking strategy will help you rank higher in the SERPs.
Social Media Marketing
Our company provides a wide range of marketing options via social media since social media is now a major source of information on products for consumers. Because Instagram and Pinterest are more visual than Facebook marketing and Google Adwords campaigns, we recommend using them in addition to or instead of text-based platforms such as Twitter. A team of social media experts at Adrian Graphics optimizes social media posts for maximum results.
Local SEO
In our company, we specialize in helping small and midsize businesses rank highly in Google’s search engine results. Local businesses are known to be favored by Google. As well as optimizing your website, Yelp, or Yellow Pages pages, we can also build out your company profile. The SEO Sacramento specialists at Adrian Graphics know the importance of local search engine optimization and can help enhance your content.
