A food truck is basically a large, mobile motorized vehicle, usually equipped with a counter, to cook, serve, or prepare food. The term “food truck” has come to refer specifically to any motor vehicle designed and used for food service, but food trucks can also be mobile conveyor systems, such as those used at fairs or carnivals.
Some, such as concession trailers, sell pre-packaged or frozen food; others still have on-board freezers and cook food in a large brick and mortar kitchen, or they just heat up already prepared food in an indoor facility. Whatever their function, food trucks are extremely popular because they’re cost effective and provide an easy way to get your food into the market. Food trucks are one of the most competitive businesses, but it can be quite difficult to start a business.
One great option that many entrepreneurs have chosen is promoting their food trucks through social media. Social networking is one of the fastest growing areas of the Internet, and this means that there is an endless supply of social media options for people to use to promote their food trucks.
You can use Best Mexican Food Portland announcements about special events and new food truck locations, and plenty of other ways to get the word out about your food truck. Many people find social media a useful way to find local businesses and learn about them before making a purchase. It’s also a great way to let your friends know about the things you’re doing. Here are some tips to help you promote your food trucks through social media.
First, be aware of any food truck associations or food truck clubs that might be in your area. If you live in a college town or have a local high school or even a professional sports team, there is likely a group of students or professionals who own food trucks of their own. Check into these groups or organizations to see if there is a Facebook page, Facebook group, or Twitter account set up. Getting involved in such a program could allow you to gain support from a local business that is in the same industry as you.
Second, check into food festivals in your area. Food festivals are often held in the spring or summertime, and they allow local food trucks and restaurants to display their food in an outdoor setting for customers to try and enjoy. These festivals can give you the exposure that you need to help increase the number of food trucks you have working in your area.
Last, be sure to check into local news publications in your area. Many newspapers and television stations are run by freelance writers who are happy to write up reports about food trucks and restaurants that they find to be interesting or that they happen to frequent themselves. Many newspapers have food writer competitions every year, so you might want to watch out for the ones that suit your style. And then there is the New York Daily News, which has a food trucks section specifically.