Much of digital marketing has to do with Google Analytics and how best to take advantage of relevant metrics as a business owner. Without the necessary knowledge, or the help of Google Analytics Services, it’s pretty easy to get lost. For example, companies that want to take advantage of the ever-popular pay-per-click (PPC) approach would do well to learn all about marketing metrics, as it can boost a company’s popularity instantly.
Fortunately, learning how best to market a company isn’t so much of a challenge as it is a constantly evolving process. It can seem tedious, but only if the company owner does not take the time to learn what needs to be done. Here are some Google Analytics Hacks that some ambitious entrepreneurs might not know about.
Learning segmentation can showcase the power of Google Analytics
Typically, many business owners are happy to see the overall numbers in the form of traffic stats. While it might seem like a good general look at how things work, the real power of Google Analytics can come from proper segmentation. For example, if the company wants to get the attention of mobile users, the stats can be segmented to show the different devices visitors use. The same thing goes for the browser and the number of returning visitors compared to new users.
Segmentation is so crucial because it gives company owners a means of tweaking the marketing strategy. For example, if there aren’t enough mobile users clicking on the company’s content, is there a way to improve the mobile experience? If there aren’t enough returning users, is there a way to urge them to keep visiting, such as discounts and promotions? Such a thing can’t be achieved by only looking at overall stats.
Creating a shortcut for segments with Google Analytics Services
One reason why it’s so important to go for the professionals is that they can provide a roadmap of how best to handle digital marketing. For example, with Google Analytics, learning that segmentation is crucial is only the tip of the iceberg. Keep in mind that looking for different segments can take some time, and they will not automatically load whenever the company owner opens GA. One thing business owners learn from professionals is how to build custom dashboards with Google Analytics effectively.
Fortunately, it’s easy enough to perform without the help of experts. There’s a dashboard feature that’s relatively straightforward to learn and easy to master. With custom dashboards, it’s possible to save a shortcut to the most valuable segments in the marketing campaign.
Website traffic is not the only helpful goal
Most people who use GA already know that it’s possible to set goals within the program. For many, the most crucial goal is website traffic, though it’s pretty easy for experienced professionals to trump it with another metric — conversion. There’s little point in website traffic if there are only a few people making purchases. Conversion is one of the most crucial metrics, and Google Analytics offers a means of tracking and tweaking the metric. With the segmentation feature above, companies can figure out how best to raise the conversion metric, especially with the help of professionals. Sometimes, all it takes is a push in the right direction for metrics to help a business succeed.
Google Analytics is just one of many valuable programs that a company owner can utilize to make the most out of marketing. The good news is that it does not take too much effort for a company owner to fully use what GA has to offer. With a bit of consistency, it’s possible to find all the necessary metrics without trouble.