Most gaming brands focus so heavily on the product or service that the customer experience can off the radar. Whether you’re in the market of headphones, microphones, PC parts, or games themselves, it’s important to know how to offer a service that matches your product quality.
That’s why so many gaming brands depend on outbound call center technology. This helps empower your teammates with every outbound call and makes it easier for you to keep track of your customer service efforts. If you’re ready to see how an outbound call center can empower your brand and reshape your customer service, here’s what you need to know.
Outbound call centers make connections proactive.
Even if you’re running a product-focused business selling the best budget gaming headset on the market, you don’t want to be a reactive business owner. Customers may still reach out with questions about mic functions, headset features, surround sound options, and the like. By investing in outbound calls, you can focus more on anticipating the customers’ needs and offering proactive solutions. This shows greater attention to detail than a traditional call center setup that reacts to questions. It also makes it easier to establish effective, lasting relationships.
Outbound call centers enhance the sales process.
Whether you’re selling a wireless headset, a PlayStation console skin, or a durable Nintendo Switch joystick with high build quality, it’s important to streamline your sales process. In this way, you’re able to make quicker, more effective conversions. Comparatively, an inbound call center can restrict your sales process. This is because, again, you have to work that way reactively. If you depend on inbound calls to push your sales, you may be waiting quite a while. Primarily, sales are about persistence and patience.
Outbound call centers give you multiple touchpoints for contacting and staying in touch with customers. However, it’s not in the same vein as cold calling and telemarketing. Instead, many outbound call center solutions empower call center agents with warm lead generation. This makes outbound calls much more impactful moments for your potential customers. Since gamers are a discerning bunch, this can be a major operational win.
An outbound call center helps foster ongoing connections.
Whether you’re making a follow-up call about a wireless gaming headset you sold, or you’re connecting with your customers about a tech issue they had, it’s hard to overstate the value of a well-timed outbound call. Plus, when you incorporate technology like a predictive dialer, it’s easier for your outbound call center agents to connect with the right customers at the right time. This empowers you to schedule follow-up calls, reconnect with customers on the order information, ticket status, or delivery details, and take a closer look at your overall customer relations and how those impact your bottom line.
This is particularly important because brand loyalty is essential to gamers. While plenty of gamers are willing to cross brand lines, many prefer to stick to the names they know. For instance, a gamer who loves their Steelseries Arctis gaming headset is probably less likely to buy outside the Steelseries brand. With outbound calling, it’s easier to give your customers regular reminders, updates, and ongoing brand developments. These important details help you establish that elusive brand loyalty and keep customers returning to your site and sticking with your products.
While an outbound call center can’t solve every problem a gaming brand might face, it takes a shrewd business owner to apply the model correctly. Your contact center is often your primary touchpoint in the customer journey. If you want to foster deeper buyer-seller relationships and encourage repeat business, an outbound call center solution might be able to give your gaming brand the push it needs.