Social media is virtually a nationwide pastime since technology has made the internet inescapable. The easily accessible and user-friendly handheld devices such as smartphones and tablets have empowered people of every age to use social media from anywhere and at any time.
Even the healthcare sector is connected with social media. The pharmaceutical companies, device manufacturers, doctors, hospitals, health systems, and more are looking for ways to use social media for the benefit of the general public, patients, and professional associates. This is the reason why social media is transforming the healthcare sector.
- Patients [healthcare consumers] are better informed.
- Healthcare consumers can obtain reliable health information and resources on the internet.
- Consumers have access to health apps that encourage use.
- Patients take an active role in health decisions.
- Social media enhances patient care quality.
- Adults possibly exchange experiences with their healthcare providers on social channels.
- Great trust accompanies a positive relationship between the doctor and the patient.
- Social media informs and educates both the patients and the doctors.
- The distance and time between doctors and isolated patients decrease [virtual contact is possible].
In this digital era, there is a MUST to embrace social media marketing for every sector including healthcare. Carley Creative Concepts is a leading consultant that has helped businesses in healthcare to build a social media presence and manage their SM campaigns.
Benefits and opportunities the healthcare providers experience via social media
Doctors who share reliable medical information increase their credibility. People believe them to be experts and always approach them for resolving their health-related issues. Everyone including the family, caregivers, and patients uses the World Wide Web for self-diagnosis and unguided research.
Doctors are capable of filtering the less reliable information and guide patients towards trustworthy sources. Doctors can even handle crisis communication like in the COVID-19 situation.
Everyone is little or not aware of the practicing doctor near their residence even if he is experienced and valued by his professional colleagues. Social media initiative is the best way for creating brand awareness and establishing a reputation.
An ongoing interaction on social media with patients, prospective, and their family members help to identify the service gap that needs enhancement.
Smart doctors use social media technology to connect with professional colleagues as well as improve their medical knowledge and skills. Notes about medications, treatments, and side effects can be exchanged. Thought leaders associated in their specialized niche can be tracked to weigh a crucial problem like recruiting staff.
SM offers a great chance to connect with possible survey and study participants. Healthcare organizations and researchers also need to identify social media demographics to connect with ideal audiences for surveys and studies.
SM is an open platform, where you gain an insight into current and prospective patient’s interests and needs. Listening to their voice is crucial, to strengthen long-term relationships. SM is an entry point to the active dialog, where the relationship gets nurtured. It is a space where people reveal the kind of services they desire.