These days, it seems like everyone wants to become a social media influencer. Whether it’s to be a YouTube blogger, a TikTok star, or to be Insta-famous, the platforms are bursting at the seams with content creators.
For those who are successful, there are big benefits to being a social media influencer. Brand collaborations, advertising, sponsored content opportunities, and more.
But getting to the top isn’t as easy as it seems. It takes a lot of time and work to become a social media influencer. This is why we’ve put together our how-to guide to give you the best tips.
The Reality of Being a Social Media Influencer
When you see the luxurious photos on Instagram or quirky videos on Tiktok, it’s easy to assume being an influencer is all fun and games. While some of it is, the most successful influencers all have one thing in common.
They treat it as a job.
While they’re sharing their personal lives, they’re only sharing some of it. You’re not seeing the hours of work behind the content, just the finished product. You’re not seeing the negotiations going on behind closed doors with brands, just the sponsorship.
Perks of Being an Influencer
It’s not all bad news, though. For those who do well, they can do incredibly well.
Brands have caught on that influencers have great sway over their following and this is a valuable marketing technique. In fact, 67% of brands are using Instagram for influencer marketing.
You can also do what you love. Where influencer marketing used to be exclusively fashion and beauty, there’s now a niche for every influencer. Micro-influencers do well with many brands from a huge variety of niches.
If you love engaging and socializing, it can be a very rewarding career. Building a following that you love interacting with can be great, besides the monetary benefits.
All That Glitters Is Not Gold
As with all careers, there are some downsides too. The first being how competitive it is.
That isn’t to say it’s impossible to become an influencer. But many have a false idea that it can happen overnight with no work. It can’t.
It takes hard work, patience, and consistency. If you lack any of these ingredients, you’ll struggle to become an influencer.
Once established, the challenges don’t stop. Influencers face internet trolls who may have a detrimental effect on their mental health. They also need to choose wisely which brands they collaborate with to avoid controversy.
Now you know the reality, benefits, and challenges of being a social media influencer, let’s get stuck into the best tips to become one.
Know Your Niche
Why are you becoming an influencer?
If your content is directionless, it shows. You should know what it is you enjoy creating content about. This could be anything from makeup to video games to comedy.
You don’t have to pick only one niche. Many influencers have a couple. But they should generally align.
You can also carve out a totally new niche. Many influencers have done well from doing this exactly. For example, nobody could have called how popular the paint-mixing videos would become on TikTok, but that niche is now very popular.
So find a niche that works for you. Research what’s already out there. Figure out who your audience would be.
This stage will help you create better content that resonates more with your potential audience.
Pick Your Platform
While social media influencers do have an obvious need to have an internet presence, you don’t need to use every social media platform.
In fact, it may well be detrimental to you to do so. You’ll waste your time creating content that won’t perform because your audience isn’t on that platform.
To avoid this, do your research about each platform. You know your audience from the previous step, as well as your content. Now ask, which platforms are your audience using?
This also ties into demographics. If your brand is targeted towards older generations, you’ll want to focus on platforms those generations are using, like Facebook. Whereas if you’re targeting younger generations, TikTok or Snapchat will serve you better.
You can use a variety of different platforms, as well as cross-post content across them. But knowing which works best for you ensures you’re putting your efforts in where they matter.
Create Amazing Content
Amazing content is what gains followers. Whether that’s viral TikTok videos, perfectly poised Instagram photos, or witty tweets, they all share quality in common.
High-quality content is a social media influencer’s lifeblood. It increases your visibility and engagement, both of which can get you more followers.
Your content shouldn’t just be high quality, but original and varied. We’ve got some additional tips to help you with each platform.
Instagram is all about things looking beautiful, alongside a variety of content. There’s IGTV, Instagram Stories, and regular posts to pick from. Your content should be a good mix of all three.
You’ll also need to use the right hashtags to get your content in front of the most eyes.
Having a dedicated niche is never more valid advice than for YouTube. YouTube channels create content around a single theme, though they may have a second channel on another theme. Engagement is really important to the YouTube community, so get stuck in.
You’ll also need to ensure you’re using the best tags and titles to give you the best chance of appearing in the search results. Most of all, have patience. YouTube is a tricky platform to crack.
TikTok is all about viral content. You can increase TikTok likes by jumping on existing trends within the platform.
You can also create your own original trend. This is much harder—you’ll need to be creative and original to do so. But if you manage it, you can reap the rewards of thousands of followers from one viral video.
Being a social media influencer takes a lot of hard work, creativity, and patience. You’ll need to know your audience and engage with them regularly for success. Be authentic in what you do for the best chance of making it as an influencer.
We have lots more helpful articles on digital marketing and social media on our blog, so take a look.
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