Unless your sales funnel is full of those individuals who just aren’t interested in what you have to offer, it can simply never be too full. So, you have to make sure that those who enter have a real interest in being there in the first place and that are good-quality leads. Indeed, having very few but highly targeted and motivated individuals within your sales funnel is a far superior position to be in than having loads of individuals enter your sales funnel but having very few, if any, actually buy what you have to offer. This article offers some advice on how to entice more potential customers into your sales funnel.
Offer additional enticements
There are different enticements that can be offered to both existing and potential customers in order to get them to place orders with your business. If you have not tried at least one of the suggestions described below, you could be missing a trick or two.
You could start by offering your customers or potential customers discounts. Whether you are looking to offer a limited-time discount; a discount on orders over a certain value or for a certain product; or whether it is a discount given purely to those who recommend your business to others who then place orders, they all work, and it is entirely up to you who you offer your discounts to—and the amount that you think is a fair discount to be offered. However, you will have to be careful not to always make the offers to potential customers only, as you may find that you lose their custom when they find that they are not valued enough to qualify for any other special offers that are available to others.
Use the tools at your fingertips
When it comes to getting more customers into your sales funnel, there is no more important tool than the one currently sitting at your fingertips. Of course, you might need to have different software, and a bit of knowledge will not go amiss; but all this can be bought or hired and will undoubtedly have a positive impact on your business.
If this is an idea that interests you (which it should), you would be wise to read this ultimate guide to content creation for more information on how impressive a tool you actually do have access to—whether it is your cell phone, your computer, or your laptop.
Raise public awareness
Again, you may be surprised by the sheer number of different ways that you can get your business known within your local area—and indeed, a little further afield should you want to.
One of the easiest ways is to introduce a uniform for your employees (and perhaps yourself to show solidarity) that has your business name or logo on it. This could be in the form of purely outdoor wear such as jackets and hats, or you could go one step further and look at t-shirts, jumpers, and hoodies.
A similar alternative is to send out company swag to your best customers. This needs to be items of a high quality that they will actually use—preferably when they are out and about. Again, have it carry your business name or logo so that whenever it is seen, it will be advertising your business for you.