Technology

How To Sell Tickets: 4 Easy Steps

You have everything planned for your event. You have gone through what everything is going to cost and how everything is going to come together. The hard part is over. Now you just need to figure out how to sell tickets for the event. Luckily for you, selling tickets doesn’t have to be hard. Just follow these 5 simple steps.

1. Use A Good Ticketing Platform

The ticketing platform you choose is going to either make the process super easy or super difficult. You need to find one that offers a large number of features like:

  • Custom event calendars
  • Scannable QR codes
  • Mobile app ticket scanners

You should also look for ones who have great deals with merchant accounts so that you can save some money in the next step.

2. Find A Great Merchant Service

A ticketing platform can do everything except process your customers’ payments. You need a merchant account to do that. A good merchant service will be able to process a variety of payment methods and won’t charge you an arm and a leg for doing so.

3. Create A Website

You need somewhere for the ticketing platform to “live.” Therefore, you need a website for your event. We highly recommend using a website designer to build your website instead of trying to do it yourself (unless you know how to code a website yourself).

A well-coded website will perform much better than a drag and drop website. The better your website performs, the more people will see your event and buy tickets for it. Not to mention you may lose customers who are attracted to your site if they deem the site untrustworthy. So, avoid that by using a good web designer.

4. Market Your Event

A great website will gain you some traffic, but you need links leading people to it in order for it to really take off. Therefore, you should take advantage of different social media advertising, as well as other marketing techniques. For example, you could advertise your event through:

  • Instagram
  • Email
  • Podcasts
  • Google Ads

The intended target audience of your event will determine which marketing technique will work best for you.

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