WordPress has helped us a lot in doing SEO for our website in the most efficient manner. Various WordPress SEO plugins have helped us improve our SEO skills and most importantly the ranking of a webpage.
Performing SEO is a very tedious task to do. Even while doing it with the help of WordPress we have to consider a lot of things at the same time that any other SEO tool would not tell you about.
Therefore, to make you aware of such WordPress SEO factors, we are writing this article, in which we try to provide all necessary information about which you have to take care of while doing SEO in WordPress.
1. Choose WordPress SEO Friendly Theme
People often tend to make the mistake of choosing the wrong WordPress theme. Most of the time people choose a theme that looks good, but they did not pay attention to its SEO properties. All the themes present on WordPress are not SEO friendly.
You have to choose a website theme that has the following specifications:
- The website design should be user friendly. Users should be able to use every feature of the website and easily navigate through all of its pages without getting confused because of the design. Websites that have a simple design are more likely to rank high in the research result and have a great impact on the WordPress SEO of that website.
- The loading time of the theme that you have used should be very less. It should not have many animations or videos, as they can take up a lot of time to load and thus affect the website ranking.
- Most importantly, you should check if the website is responsive, that is if it can adjust itself according to different screen sizes.
All of the factors mentioned above have a great role to play in technical WordPress SEO. All these features of a WordPress theme decide its ranking in the search results. Therefore, you are required to pick a theme that is simple and loads fast.
2. Be particular about the number of plugins
WordPress is a great control management system that contains 55,000+ plugins. It has a plugin for anything that you want to modify on your website. However, we cannot keep on installing new plugins every time we come to know about a new one.
With the installation of every plugin, the code of it is also added to your website. With a lot of code, a website takes a long time to load as the webserver has to render through all the code to completely load a webpage, which will definitely take time.
You must be knowing that increased loading time can have adverse effects on website ranking and put all your WordPress SEO efforts in vain.
Therefore, install only those plugins that you actually use and uninstall all others that are no longer in use.
3. Add Alt text to images
Many people remain unaware of the fact that you have to do the SEO of images as well, that are used in your website.
While doing the SEO of the website, you are required to add Alt text to the images while editing them. Alt text must contain a particular keyword at which you want to rank that webpage in which the image is contained.
Images in your website are also ranked in Google in the Images section. WordPress SEO can rank images high in the image searches for a particular keyword, which can then drive traffic for the website.
4. Fill schema for your blogs
Schema tagging, also known as structured data, is the microdata you place on your site about a particular article, to help search engines provide more informative and detailed results to net surfers.
While posting a blog on your website, in the schema section you have to fill in the various little quick information contained in the article. You are also required to choose the category under which your blog post falls. This helps the search engine to direct users to more relevant results.
Therefore, it is another very important factor of WordPress SEO, which helps you get more relevant user traffic.
5. Use FAQ in your blogs
With the latest update of Google, blog posts that contain FAQ sections are ranked higher than those which do not contain these. The FAQ section helps the search engine to find the exact answer to the user’s question.
Therefore, these days, a new component, FAQ sections, has been added to the already long list of WordPress SEO factors.
Moreover, nowadays, you must have noticed the related questions, to your search are shown in between the search results. These are the questions that people have asked, under which you will find the link to the website which answered that question. Thus, if your website is not ranking on the first page, you can still derive traffic if you have answered the most relevant questions in the FAQ section.