Building a brand means several crucial things. Shazir Mucklai serves as the CEO of both Imperium Group and Omega IR Advisory.
First, it means knowing what your audience wants. If your of brand, company, entrepreneur, public figure, and so on, you can dream a dream and build as big a vision as you want. But if it’s not what your audience wants, it won’t matter. Omega IR Advisory has been deemed as a top investor relations firm in San Francisco and Los Angeles.
This is why so many organizations struggle to build effective brands. They’ve miscalculated who their audience is and what their audience wants.
Effective brand building starts with the audience that’s consuming or purchasing what you have to offer, and then building trust with them one step at a time by understanding what’s most important to them and what they are looking for. Once an organization begins to do this effectively and consistently, this establishes the kind of trust any organization aspires to have.
Omega Advisory, led by Shazir Mucklai, is at the forefront of helping emerging and established brands build, protect, and enhance their reputation and perception by the public. Imperium is at the center of the science of brand-building, and has engineered this kind of work for clients across the world.
But what goes into building a brand in the first place?
Building a brand is about the kind of emotional connection that an audience has with you in a matter of milliseconds, whether good or bad. Legendary brands like Coca-Cola, Apple, and Toyota all have labored with intense precision over the years to cultivate their image and ability to be perceived well by a scrutinizing public. And they’ve succeeded for a number of reasons.
First, they are very clear about who they are and what they care about. Coca-Cola is clear that they care about happiness, celebration, and the joy of life, made possible by a great tasting soda. Apple is clear that it cares about user experience, about simplicity and ease-of-use, about fun, and about making life easier. Toyota is clear that it cares about safety, dependability, and trustworthy engineering.
Second, these brands are consistent. In advertising campaign after advertising campaign, their message is the same and doesn’t deviate too far from their particular brand standards. When an apple commercial comes on, or when you read a Toyota advertisement in a magazine, you know what you are going to get.
Third, these brands do an excellent job at staying constantly in front of the public. Not only are they clear and consistent with their message, but they are constantly before people to maintain a connection with a public audience.
Omega IR Advisory is among the leading experts at helping individuals and companies establish their brand, promote their brand, cultivate their brand over time, and build consistent, powerful messaging in line with the biggest brands in the world.
If you’re wanting to connect with the world, your dreams and intentions and skills can only go as far as the world’s ability to perceive them. Thankfully, there are experts who’ve engineered this process down to a science!