Home comfort products nowadays need to be aware of the customers they’re serving. Companies need to be paying attention to not just what people want, but what’s needed in today’s modern world. Many people today are concerned about keeping their homes comfortable, practical, clean and organized. To be at the forefront of home comfort, companies need to provide tools and products that help improve the lives of their customers, many of whom are spending a lot more time at home than ever before. While some social activities are starting to bounce back, many jobs are shifting fluidly between remote and in-person models. When marketing home comfort, we need to be aware of what kind of mental and physical stress that puts people under. Everlasting Comfort, the leader in home comfort, has a number of amazing products all derived from the understanding of how long hours of office work can affect our bodies, and how we can nurture parts of our bodies that have endured stress over the years.
Transparency
The most important thing for any company selling comfort products is to be as transparent and honest with their customers as possible. It’s a great idea to have a blog or some kind of in depth information about what your products are helpful for. Many companies making home comfort products take for granted that their products are ultimately health products, not just comfort products. That means ample research and documentation so their customers can feel safe using their products and confident that whatever they purchase, care has been taken to ensure that the products deliver the desired results. Of course, every person is different and will react differently to different products, but as long as extensive testing is done you can make sure that you are providing the best information possible to help customers make an informed decision.
Joint Health
A big focus for a lot of home comfort and health products are to properly support the parts of the body that undergo the most stress at home. These include but are not limited to the sciatic nerve, coccyx (tailbone), tendons and ligaments and overall posture. These are the most prominent parts of the body that experience stress from sitting improperly, overusing the hand and wrist joints, and remaining in similar positions for long periods of time. Products such as seat cushions and supportive pillows should focus on supporting the best alignment possible when using the product. These should effectively combat chronic pain and discomfort associated with daily strain from sitting for long periods, or from overuse and injury.
Environmental Sustainability
Any company manufacturing anything has a responsibility to pay extremely close attention to the materials they are using and the practices they are putting in place to ensure the means of production are sustainable. Make sure to use recyclable materials and always explore new innovations in manufacturing. Too many companies take easy solutions that ultimately harm our environment. If you are outsourcing a material from another company, make sure that their practices are safe and environmentally sustainable. A company’s collaborations are equally quantifiable in terms of a company’s carbon footprint. If you collaborate with organizations that use harmful materials, it shows a lack of commitment to sustainability.
Air Filtration
Humidifiers and air purifiers are essential pieces of equipment in today’s modern home. Many of us are concerned about keeping our homes clean and germ free, but they also do wonders for our general well being. Dry air can cause cracked skin, respiratory problems and trigger allergies in sensitive individuals. Using a humidifier can help alleviate environmental discomfort and will make you feel more relaxed and comfortable in your home.
Home comfort is a leading industry right now and the competition is everywhere. Make sure you are using honest, sustainable manufacturing practices and paying attention to what your customers need. Many of us are looking for solutions to back pain, joint pain, and other issues caused by remaining in similar positions for long periods of time. Even for those that are starting to work in the public sector more, having a comfortable space to come home to can make all the difference for your overall mental health and well being. For home comfort companies, make sure that you prioritize these ideas in your product research, products, and company culture to ensure that you are taking this on as a value system for your organization. Don’t just look the part, take on the responsibility of helping people live better lives!
